Privacy policy

This Privacy Policy applies to all personal data processed by Frid Family Pte. Ltd. (“we”, “us”, “our”) through www.fifofeight.com. By using our website or services, you agree to the terms outlined herein.

Data Collection & Use

Personal Data: We collect personal data you provide directly—such as your name, email, and contact information when you sign up for a newsletter, submit a contact form, or place an order.

Non-Personal Data: We also collect technical and usage data (e.g., browser type, IP address, pages viewed), used for analytics and site improvements.

What Data Do We Collect?

We collect the following data:

  • First name,

  • last name,

  • email address,

  • non-personal information.

How Do We Collect Your Data?

You directly provide us with most of the data we collect. We collect data and process it when you:

  • sign up for a newsletter,

  • submit our contact form,

  • place an order for a product or service we provide,

  • use or view our website via your browser's cookies.

Cookies & Tracking Technologies

You will be informed at point of collection and given control over cookie settings, as required under PDPA for consent-based tracking.

Our site uses:

  • Necessary cookies (e.g. navigation, session)

  • Preference cookies (e.g. language settings)

  • Analytics cookies (e.g. Google Analytics, usage tracking)

  • Marketing cookies (e.g. remarketing via Google AdWords, Facebook Pixel)

NRIC & Sensitive Data

We do not collect NRIC numbers or similarly sensitive data unless legally required or necessary for accurate identification—consistent with PDPC guidelines.

Legal Basis & Notification

We process your data based on your explicit consent, or as needed to fulfil contractual obligations (e.g., order processing). We will always notify you of the purpose of collection as per PDPA rules.

Retention & Disposal

  • Newsletter Sign-up: Retained until you unsubscribe.

  • Contact Form Submissions: Stored for up to 5 years after the last communication.

  • Orders: Retained up to 5 years from order date.

  • Cookie-Based Data: Retained for 48 months.

These practices reflect the PDPA’s Retention Limitation Obligation to cease retaining personal data once the purpose is served.

Protection & Security Measures

We implement reasonable security measures—technical, administrative, and physical—to safeguard personal data in line with the PDPA’s Protection Obligation.

Third-Party Sharing

We share personal data with third parties only when necessary to fulfil services (e.g., logistics, payment processors), for legal obligations, or during a business transfer—maintaining minimum necessary disclosure.

Data Breach Notification

Should we suspect a data breach that is a notifiable breach—i.e., likely to cause significant harm or affect 500 or more individuals—we will notify both the PDPC and affected individuals as soon as practicable, and no later than 3 calendar days from assessment.

We aim to assess any data breach within 30 calendar days, in accordance with PDPC guidance.

Data Subject Rights

Under the PDPA, individuals have the right to:

  • Access their personal data

  • Correct inaccuracies

  • Request deletion (“erasure”) or restriction of processing

  • Data portability

  • Withdraw consent

Requests will be handled within one (1) month, as per PDPA requirements.

Data Transfers & Data Intermediaries

If personal data is transferred overseas (e.g., via data intermediaries or cloud providers), we ensure that equivalent protection is maintained under PDPA’s Transfer Limitation Obligation.

Policy Updates

We reserve the right to modify this policy. Significant changes will be communicated via the website or email.

Contact

If you want to contact us, please send us a message using Contact Form.

Frid Family Pte. Ltd.
60 Paya Lebar Road #07-54
Paya Lebar Square
Singapore (409051)